301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies
Цитата:
Цитата:
Возможно, мне еще рано делать законченные выводы о книге - начал вчера и осилил перед сном всего 20 первых идей. Впечатления пока только самые замечательные.
Автор в течение нескольких лет собирал оригинальные и успешные маркетинговые идеи, ползуясь для этого в основном журналом Inc. Конечно, не все идеи одинаково полезны и "применябельны", но есть очень оригинальные мысли. Делиться не буду - и так конкурентов хватает. А вот посоветовать почитать книгу могу каждому заинтересованному!
Зачет.
Цитата:
Book Description
In this sequel to the 150,000-copy best seller 301 Great Management Ideas, the editors of Inc. magazine switch the focus to the do or die business discipline of marketing. Each idea in this book was developed --and proven to work --by the country's most innovative small companies. Easy to implement and requiring little or no resources, the 301 ideas are presented one per page and conveniently organized by category making this a handy reference for any business owner or manager.
Ingram
A handy reference tool for any business owner or manager, this sequel to the 150,000-copy bestseller 301 Great Management Ideas features 301 do-it-yourself marketing ideas which have been developed--and proven to work--by the country's most innovative companies.
Цитата:
Customer Reviews
Avg. Customer Review:
You can not find a better idea marketing book, December 23, 2002
Reviewer: Joseph J Trevison Jr (see more about me) from Erie, PA United States
If you do not file 20 or even a few more or a whole lot of ideas to bring profit to your business with this book, you never will.
You will find strange and wonderful ways and places to advertise with the ideas in this book:
49 techiques for inproving sales
48 Marketing ideas using new technology
60 Inventive ways to outperform the competition
57 unique tactics for direct marketing and distribution
31 tips for creating effective collateral
33 strategies for building your customer base
And an Introduction by none other than Jay Conrad Levison, The Guerrilla Marketing Genius.
Gave me more ideas than any I've read!, June 29, 2002
Reviewer: lauraannp (see more about me) from Cleveland OH
This is BY FAR the best book I've read of marketing ideas. It contains not just the "ideas", but also actual case histories of the ideas and WHY they worked for that particular company. I have 4 solid pages of notes from this book of things I'd like to try....both for the home-based business I'm starting and for the marketing communications company I work for. Other books I've read (and there have been a lot) are too general and are not creative enough. There are dozens and dozens of ways to market, and this is the only book I've read that explores ideas that are off the beaten path (and work because of that). Examples: pay others in complimentary businesses a finder's fee to give you business; sponsor association site (offer discount to members); have defunct company's phone message refer customers to your business (with you paying balance of Yellow Pages fee in return). Just a sample of the simple but effective ideas found in this book.
Spark a thought!, July 6, 2001
Reviewer: sater_inc_vp from Milwaukee, WI
This is a great book to get you thinking about all the possibilities that are available to you. It was exactly what I was looking for. As a small business owner, I am always looking for more ideas.
Nice approach, June 1, 2000
Reviewer: robfweir (see more about me)
A real bargain for the price. For the small business person or someone who just wants to add a small twist to their marketing campaign, this is a reasonable and fun source.
Возможно, мне еще рано делать законченные выводы о книге - начал вчера и осилил перед сном всего 20 первых идей. Впечатления пока только самые замечательные.
Автор в течение нескольких лет собирал оригинальные и успешные маркетинговые идеи, ползуясь для этого в основном журналом Inc. Конечно, не все идеи одинаково полезны и "применябельны", но есть очень оригинальные мысли. Делиться не буду - и так конкурентов хватает. А вот посоветовать почитать книгу могу каждому заинтересованному!
Зачет.
Респект! 
